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The CEO's big purchase gave shares a boost, but the technicals don't support anything more than a bear market bounce.
If shares hit my price objective, traders who use a capital-preserving, stock substitution strategy could see 50% profits.
Shares have arrived at a technically important area following a post-earnings sell-off. A close above this level would signal "buy."
There are a number of ways to define value, but they all point to these two stocks as buys.