An old trader once told me, “Trading is the hardest easy money you’ll ever make.” In theory, trading is easy enough — all you have to do is buy low and sell high, right? After all, there are thousands of books claiming to have all the information we’ll ever need. Read More
Amber Hestla is Lead Investment Strategist behind Profitable Trading's Income Trader, Profit Amplifier and Maximum Income. She specializes in generating income using options strategies that minimize risk by applying skills she learned on military deployments and intelligence training to the markets.
While deployed overseas with the military, Amber learned the importance of analyzing data to forecast what is likely to happen in the future, a skill she now applies to financial markets. Prior to that, Amber studied risk management working undercover. While risk management is no longer a matter of life and death, she believes it is the most important factor in long-term trading success.
And although she makes her living in the markets, she continues to study the markets and trading daily. Her writing has been featured in trading magazines including the Market Technicians Association newsletter, Technical Analysis of Stocks & Commodities and Stocks, Futures and Options in the United States, and Shares, a weekly trading magazine published in the United Kingdom.
Analyst Articles
My years in the military have allowed me to see the world in a totally different way. While deployed overseas I tracked IED locations, went on convoy missions and gathered intelligence from local villages. I learned the importance of analyzing data to forecast what was likely to happen, and I… Read More
It’s one of the easiest and safest ways to generate 20%-plus returns on a regular basis. Once you’ve mastered the technique, I wouldn’t be surprised if you stopped trading stocks or only buying and holding investments altogether. That’s how powerful this strategy is: It can drastically improve the way you… Read More
Many of the traders I talk to are wondering what Bill Ackman could be thinking. Ackman is a... Read More
Many of the traders I talk to are wondering what Bill Ackman could be thinking. Ackman is a hedge fund manager, the founder and CEO of Pershing Square Capital Management, which has about $11... Read More
The S&P 500 is near 2,400 after gaining more than 11% since the election. Bears are warning of... Read More
The S&P 500 is near 2,400 after gaining more than 11% since the election. Bears are warning of irrational exuberance, but the truth is we could see a gain of 25%, or even more, from current... Read More
You may have noticed that Wall Street analysts tend to be bullish, with very few sell ratings ever bubbling to the surface. There are a few reasons for the bullish bias. The culture of Wall Street is generally bullish, almost as a rule. Nearly everyone working there is involved in… Read More
Earnings season is almost over, and with 92% of the companies in the S&P 500 reporting, results... Read More
Earnings season is almost over, and with 92% of the companies in the S&P 500 reporting, results are a little better than expected. About two-thirds of companies beat analysts’ expectations,... Read More
As 2017 rushes forward, I’m seeing confirmation of my market outlook from the beginning of... Read More
As 2017 rushes forward, I’m seeing confirmation of my market outlook from the beginning of this year. In the past week, it’s become clear that Warren Buffett now agrees with my assessment... Read More
When looking for the best strategies in the current market, it helps to look back and examine how market action played out in the past. For instance, let’s travel back in time to 1982, when the dividend yield on the S&P 500 was about 5.4% and the price-to-earnings (P/E) ratio… Read More
Elections have consequences, and one of the most surprising consequences of November’s... Read More
Elections have consequences, and one of the most surprising consequences of November’s election has been the sharp increase in economic optimism. This can be seen in surveys of investors or... Read More