Amber Hestla

Amber Hestla is Lead Investment Strategist behind Profitable Trading's Income Trader, Profit Amplifier and Maximum Income. She specializes in generating income using options strategies that minimize risk by applying skills she learned on military deployments and intelligence training to the markets.

While deployed overseas with the military, Amber learned the importance of analyzing data to forecast what is likely to happen in the future, a skill she now applies to financial markets. Prior to that, Amber studied risk management working undercover. While risk management is no longer a matter of life and death, she believes it is the most important factor in long-term trading success.

And although she makes her living in the markets, she continues to study the markets and trading daily. Her writing has been featured in trading magazines including the Market Technicians Association newsletter, Technical Analysis of Stocks & Commodities and Stocks, Futures and Options in the United States, and Shares, a weekly trading magazine published in the United Kingdom.

Analyst Articles

How to Limit Losses Despite a Grim Market Prediction

You may have noticed that Wall Street analysts tend to be bullish, with very few sell ratings ever bubbling to the surface.  There are a few reasons for the bullish bias. The culture of Wall Street is generally bullish, almost as a rule. Nearly everyone working there is involved in… Read More

The Industry That Buffett Got Wrong

As 2017 rushes forward, I’m seeing confirmation of my market outlook from the beginning of... Read More

As 2017 rushes forward, I’m seeing confirmation of my market outlook from the beginning of this year. In the past week, it’s become clear that Warren Buffett now agrees with my assessment... Read More

This Should Terrify Buy-and-Hold Investors

When looking for the best strategies in the current market, it helps to look back and examine how market action played out in the past.  For instance, let’s travel back in time to 1982, when the dividend yield on the S&P 500 was about 5.4% and the price-to-earnings (P/E) ratio… Read More

A 66 Percent ‘Smart’ Money Trade

Elections have consequences, and one of the most surprising consequences of November’s... Read More

Elections have consequences, and one of the most surprising consequences of November’s election has been the sharp increase in economic optimism. This can be seen in surveys of investors or... Read More

Forget Stocks and Bonds, This Is Where the Real Income Is

Investors are always searching for rules to help them make money, but there really aren’t many time-tested rules in the stock market.  The word “rule” implies that something will always be a certain way. In the stock market, however, the rules can change even after decades of consistency, which is… Read More