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The fight over the fate of nutritional supplements multi-level marketing company, Herbalife Ltd. (NYSE: HLF), has been deemed a "Battle of the Titans." Billionaire investors, most prominently Carl Icahn (for) and William Ackman (against), have taken massive positions.
While either could end up being right depending on the time frame, one thing we know for sure is that their interest in the stock has increased volatility. And while that volatility has decreased from its peak, there is still plenty of opportunity for traders to capitalize on it.
During the past 52 weeks, shares have declined from $73 to an extreme low just above $24. A bounce from the lows stalled at $48, placing critical midpoint support at $36 per share. As of this writing, HLF is trading around $39.45, above the midpoint support.
If you are comfortable holding on to this beaten-down stock for a potential recovery, then selling put options could allow you to collect income while you wait to get into the stock at a 10% discount to current prices. The high volatility and short amount of time until April options expiration make this a high-probability play.
Cash-Secured Put Selling Strategy
While the typical investor might use a limit order to buy a stock or ETF at a designated price or lower, the options trader can do one better by selling a cash-secured put.
This strategy has the same mathematical risk profile as a covered call. With put selling, there is an obligation to buy the stock at the strike price if it is assigned, allowing you to get into the stock at a discount. In fact, the true entry cost basis is even lower with the subtraction of the premium you earned from selling the puts.
And if the stock is not below the strike price at expiration, then the premium received is all profit. In other words, you're getting paid not to own the stock.
There are two rules traders must follow to be successful at put selling.
Rule One: Only sell puts on stocks you want to own.
The intention of this strategy is to be assigned the stock as a long-term investment (each option contract represents 100 shares). So make sure you have the funds in your account to buy the stock at the options strike price if a sell-off occurs. Paying in full ensures that no additional money is needed to hold the stock for potentially many months or even years until a price recovery.
Rule Two: Sell either of the front two option expiration months to take advantage of time decay.
Collect premium every month on put sales until you are assigned shares at a cost-reduced basis. Every month that you keep the premium is money subtracted from your entry price.
Recommended Trade Setup: Sell to open HLF April 36 Puts at $0.50 or better.
This cash-secured put sale would assign long shares at $35.50 ($36 strike minus $0.50 premium), which is about 10% below HLF's current price, costing you $3,550 per option sold. Remember: Only sell this put if you want to own Herbalife stock at a discount to the current price. If you are assigned the shares, a May covered call can be sold against the stock to lower your cost basis even further.
If the stock does not fall below the strike price before expiration, then you keep the premium you collected, essentially getting paid not to buy the stock.
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