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BlackBerry's (NASDAQ: BBRY) long-anticipated launch of its new devices meant to compete in the ever-evolving smartphone market is now behind it, and the stock is seeing what I call "sell the fact" action.
Formerly known as Research in Motion (and formerly the reigning king of the smartphone market for those who can remember the days before the iPhone), BBRY broke $8 resistance in November. From there, the stock more than doubled before a big gap down at the end of June.
Stocks often come back to major breakout points, which then act as major support/resistance. For BBRY, $8 is that price pivot point. Old resistance there is now acting as key support on a weekly basis.
As of this writing, BBRY is trading around $9.35. If you are comfortable holding on to this inexpensive stock for a potential recovery, then selling put options could allow you to collect income while you wait to get into BBRY at a 9% discount.
Cash-Secured Put Selling Strategy
While the typical investor might use a limit order to buy a stock or ETF at a designated price or lower, the options trader can do one better by selling a cash-secured put.
This strategy has the same mathematical risk profile as a covered call. With put selling, there is an obligation to buy the stock at the strike price if it is assigned, allowing you to get into the stock at a discount. In fact, the true entry cost basis is even lower with the subtraction of the premium you earned from selling the puts.
And if the stock is not below the strike price at expiration, then the premium received is all profit. In other words, you're getting paid not to own the stock.
There are two rules traders must follow to be successful at selling put options.
Rule One: Only sell puts on stocks you want to own.
The intention of this strategy is to be assigned the stock as a long-term investment (each option contract represents 100 shares). So make sure you have the funds in your account to buy the stock at the options strike price if a sell-off occurs. Paying in full ensures that no additional money is needed to hold the stock for potentially many months or even years until a price recovery.
Rule Two: Sell either of the front two option expiration months to take advantage of time decay.
Collect premium every month on put sales until you are assigned shares at a cost-reduced basis. Every month that you keep the premium is money subtracted from your entry price.
Recommended Trade Setup: Sell to open BBRY Aug 9 Puts at $0.45 or better
This cash-secured put sale would assign long shares at $8.55 ($9 strike minus $0.45 premium), which is about 9% below BBRY's current price, costing you $855 per option sold. If the options expire worthless, you keep the $45 premium, earning a potential 5.3% return in about a month.
But remember, you should only sell this put if you want to own BBRY stock at a discount to the current price. If you are assigned the shares, a September covered call can be sold against the stock to lower your cost basis even further.
If the stock does not fall below the strike price before expiration, then you keep the premium you collected, essentially getting paid not to buy the stock.
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